Two of India’s leading telecom operators underwent a merger. To the public, it looked like a smooth, seamless process that happened overnight but under the surface it was a different story.
While both companies were providers of Voice and Data services across 2G, 3G and 4G platforms pan-India, the two entities had evolved and grown in individual and distinct capacities. With a formidable customer base each, and two very different modes of operating, the merger involving over 350K consumers was going to require a lot more than signing a few documents and a handshake.
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